by Aleksandrov Stanislav
«Work journals are recognized to create a feeling of unity in staff, to strengthen trust to executives, to explain organization policy, to attract employees for collaboration with administration and to arouse an interest to its proceedings» Sam Black
Work journals are known by its abilities of efficiency increase for more than 180 years. First publisher of corporate magazines is founder of German trading centre, economist – Frederick List that published in 1830 newsletter for workers for education in their own interests. Work journal idea is a result of efficiency increase idea by consolidation of workers.
Nevertheless in XXI century, when in banks and companies arise a question about publishing of work journals frequently we hear doubts about its efficiency.
Here are seven easy rules that make from work journals a complete tool of personnel efficiency and profit increase:
1. Fill the publication by “Moral beauty”
That’s essential for work journals to have a “Moral beauty”. Company plans and promises that was given to personnel that published in articles became as liabilities of administration that must be carried out. If you not accomplish your liabilities it will make damage to administration and magazine image.
2. For different work groups – different approaches.
“… To complicated soul need to use complicated, various speech and to simple by simple…” Plato “Phaedrus”. To increase efficiency of work journals is important to use usual language of reader. That is reasonable to issue different publications for management and investors.
3. Consider the reader’s education level.
Work journal must reflect readers’ education level by design, illustrations text volume and chosen font to increase efficiency. For example, magazine for personnel is considerably differing by text, illustrations and white space proportions from publication for investors and top-managers. Also fonts, line length column quantity must be different in publications for personnel with low and high education level.
4. Give only topical information for personnel.
Work journal must help to personnel to understand what happening in company in every moment. Intracorporate rumors, details, arguments mean that work journal is approaching its goal.
5. Create a mutual understanding.
To increase personnel efficiency every employee must talk on single business language. IDC estimates that 99,75% of employees don’t understand each other. Incomprehension costs to company about $740 for one worker and $ 680 in petro chemistry per year. Work magazine could save about $740 000 for a thousand workers by common language when the average price for monthly (Magazine pattern "auconex h Mag") magazine is $200000 per year.
6. Decrease stress level in your company.
HeadHunter estimates that 77% of male employees feel stressed on work place, as a result work efficiency decreases. “Psychologies” inform that every fifth leaving his work place because of stress that increases company costs for firing, searching, personnel training. Every fifth employee tries to reduce stress influence by drinking alcohol.
Main source of stress is perplexity affects that occur in case if employees misunderstand the rules of his company.
Work journal can receive role model of executives, company goals and how to reach them every worker. Work journal also can report to personnel about changes in company and their logic.
7. Economize on financial incentives.
Work journals are excellent tool for intangible encouragements. Sincere tale about employee’s achievements, joint photography with leader, history of successful project that published in magazine with number of copies that estimate for thousands is not less valuable than another pay rise. Workers will save for years the magazine like this.
Last one.
Always give a task of work journal creation to company that specialize on publishing for your sector. That will make your costs for magazine creation more transparent as opposed to your own issue by PR unit of company, and magazine going to look more competently as outwardly as by content.
Read more detailed information about abilities of Auconex Consulting in corporate publishing.
